LAVAZZA DEEPENS ITS TENNIS CONNECTION WITH MUTUA MADRID OPEN 2024 PARTNERSHIP

Lavazza’s enduring commitment with the world of sport shines also on Spanish tennis courts.

Madrid, 19 April 2024 – Lavazza Group, a global leader in coffee, proudly announces its partnership with the Mutua Madrid Open 2024. This collaboration is a new confirmation for Lavazza’s long-standing dedication to tennis, underscoring the brand’s pursuit of excellence, innovation, and international reach.

Lavazza’s relationship with tennis began in 2011 at Wimbledon. Over the years, the brand has solidified its presence as the official coffee partner of all four Grand Slam tournaments: Wimbledon, Roland Garros, the US Open, and the Australian Open. Recent expansions include partnerships with the Rolex Shanghai Masters and the Nitto ATP Finals, reinforcing Lavazza’s deep connection to the tennis world.

Lavazza is also proud to support its main sport ambassador, Jannik Sinner, a rising star in the tennis world. Sinner embodies the brand’s values of passion, dedication, and excellence, making him a perfect representative for Lavazza’s ongoing commitment to the sport.

The Mutua Madrid Open is a premier event in the tennis calendar, known for its vibrant atmosphere and high-level competition. Located in the heart of Spain, the tournament attracts tennis fans from around the world, offering an exciting blend of sport and culture.

Lavazza’s presence at the Mutua Madrid Open will be felt across various touchpoints, ensuring a comprehensive and engaging experience for attendees. From the VIP areas to general concessions, Lavazza will showcase its commitment to quality and innovation in coffee.

• VIP Terrace Coffee Point: A Lavazza coffee point will be available in the VIP terrace, providing exclusive access to Lavazza’s premium coffee.
• Lavazza Boutique: Visitors can enjoy unique experiences at the Lavazza Boutique, such as personalizing their cappuccino with a selfie printed on the foam.
• Premium Sustainable Blend: Lavazza will serve La Reserva de ¡Tierra! Cuba, a premium blend known for its sustainable quality and integrated blockchain traceability. Special recipes, including espresso Salentino and Napoletano, will be crafted by professional baristas.

Founded in Turin in 1895, Lavazza Group remains a family-owned business, now in its fourth generation. With a turnover exceeding €3 billion and operations in 140 markets, Lavazza is a key player in the global coffee industry. The company’s success is built on a legacy of innovation, sustainability, and a commitment to delivering exceptional coffee experiences worldwide.

Lavazza’s corporate purpose, “Awakening a better world every morning,” reflects its dedication to creating sustainable value for all stakeholders while maintaining its competitive edge through responsible practices.

Spain has been a crucial market for Lavazza since the 1990s. In the past five years, Lavazza has intensified its focus on the region, promoting authentic Italian coffee culture tailored to local preferences.

The partnership with the Mutua Madrid Open highlights Spain’s importance in Lavazza’s international strategy and further strengthens the bond between the brand and tennis enthusiasts in the region.

Join Lavazza at the Mutua Madrid Open 2024 and savor the perfect blend of sport and coffee excellence.