During the four most prestigious tournaments in which Lavazza is main partner - Roland Garros, Wimbledon, US Open and Nitto ATP finals, Lavazza engages Jannik in candid conversations, to offer fans a deeper understanding of Jannik's dedication, perseverance and the importance of “precious rituals” in his tennis career.
As Jannik continues his path during the matches, Lavazza supports him celebrating his victories, providing unwavering support during difficult moments and sharing his story with the world. Together, they continue to inspire fans and future tennis stars alike, while fostering curiosity for the rituals, traditions and that unite sports and coffee.